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Marketing and Sales Strategies
Curriculum
7 Sections
19 Lessons
10 Weeks
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Lesson: 1 Welcome and Recap
3
1.1
1.1 Instructor Introduction:
1.2
1.2 Recap of Lesson 2
1.3
1.3 Participant Check-in
Lesson: 2 Marketing Fundamentals
3
2.1
2.1 Understanding Marketing
2.2
2.2 Identifying Target Markets
2.3
2.3 Marketing Mix
Lesson: 3 Developing a Marketing Plan
2
3.1
3.1 Steps to Create a Marketing Plan
3.2
Activity
10 Minutes
0 Questions
Lesson: 4 Digital Marketing Strategies
4
4.1
4.1 Introduction to Digital Marketing
4.2
4.2 Social Media Marketing
4.3
4.3 Content Marketing
4.4
Activity
10 Minutes
0 Questions
Lesson: 5 Techniques and Customer Relationship Management Sales Fundamentals
5
5.1
5.1 A successful sales process consists of several steps
5.2
5.2 Effective Sales Techniques
5.3
5.3 Building Customer Relationships
5.4
5.4 Handling Objections and Closing Deals
5.5
Activity
Lesson: 6 Group Presentations and Feedback
2
6.1
6.1 Presentation Instructions
6.2
Group Feedback
10 Minutes
0 Questions
Lesson: 7 Q&A and Wrap-Up
4
7.2
7.1 Q&A Session
7.3
7.1.2 Review and Key Takeaways
7.4
Feedback
10 Minutes
0 Questions
7.5
7.2 Handouts Provided
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